I'm Sierra, a seasoned designer specializing in website, graphic, and user experience design. With a wealth of diverse experiences under my belt, I've honed my skills to become the proficient designer I am today.

In my current role, I excel in managing and updating web content within our current CMS. This includes tasks such as building landing pages, updating images, and adding content to collection pages. I am adept at coordinating with marketing teams and designers to ensure timely delivery while adhering to brand style guidelines. My expertise extends to optimizing on-site user touchpoints, conducting A/B testing, and analyzing results to enhance customer experience. Additionally, I collaborate with external development agencies to prioritize UX improvements and frequently wireframe new page layouts. I have worked with various different CMS platforms with multiple clients in the eCommerce and professional business space.

Having overseen the successful delivery of over 100 websites, I am well-versed in managing website edit requests and spearheading the integration of best practices and software solutions. I am driven by a passion for continuous growth, both personally and professionally, and am committed to fostering an environment of collective empowerment where every team member can thrive.

Outside of work, I enjoy channeling my creativity into crafting illustrations and designing logos and apparel for fitness and lifestyle brands, helping to elevate their brand identities and online presence.

I am thrilled about the opportunity to collaborate with you and contribute my expertise to achieving our shared objectives.

Services

  • Let’s get your brand defined! Logo design, color palette, typography are all included in the branding package.

  • Need a cool design for product? Let’s bring your vision to life! Designs and illustrations are billed as a hourly rate and include two rounds of edits.

  • Let’s discuss your presence online! After the initial consultation, website builds are quoted my a package rate depending on the scope and complexity of the project. We will ensure your website is mobile friendly and SEO optimized!

  • Does your website need a facelift but you don’t need to start from scratch? This is a great option for those who are already established virtually. Quotes are based on an hourly rate with a 1/2 hour minimum.